A New Purpose Statement

One of the things I've struggled with is how to bring the various things I do and would like to do together. Seriously, how do you put systems thinking with content marketing with product management together in a tagline or 30 second intro? 

As much as I love the whole online conversation thing, I didn't want to do it for just any company. I really do think manufacturing is important and I want to support and be involved in the industry and in the business of making stuff. Even if it's marketed as services or experiences.

And in a moment it pulled together - I want to help make better STUFF in better ways.

It's still as fuzzy as a dust bunny. There's an infinity of ways to define "better" for example. But it's more than I had before.

And everything fits. Systems thinking and similar topics are about the mindset to know what better means and to achieve it. My current job and anything else I do related to it is about putting better into action. And content marketing is about communicating it. It's part of the better because it's a strategy best employed by companies who really are delivering quality.

And it's not new. It's almost exactly why I wanted to go into product management - to help the different departments work together to produce the great product the customer wants - but phrased in a broader way that fits what I'm actually currently doing. So that's affirming.

I've reworked the front page of this site to reflect the change. It still needs some work. I think it's too text heavy and maybe still too "me" oriented instead of helping those who land on it to understand how I can relate to and help them. But it's a good start. What do you think?