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Friday
Feb122010

Introducing My Unnamed Publishing Venture

Or, in other words, here's two blogs that I've been working on.

But they aren't blogs where I'm "me". I'm not trying to craft posts for them. Actually, neither contains any original writing at all, favoring free articles or ones that I purchased the rights to distribute.

I consider them more as magazines. I'm the editor, deciding what is worth including and bringing it together in an appealing and useful way.

Everyday Green Kitchens

 

Everyday Green Kitchens focuses on going green in the heart of the home. "Going green" is such a big topic that a focused entry point seems like a good idea.

Recycling Everywhere

 

Recycling Everywhere pulls together a stream of recyling topics from different perspectives, with an intent to provide good information at a reasonable pace.

History of the Idea

These blogs originally grew out of my forays into niche internet marketing. I tried a site here for desperate buyers and one there for making affiliate commissions from Clickbank products, but I kept getting frustrated.

They weren't making me money and I didn't care about the topics. Even worse, I didn't want anyone to know I was associated with them, not as part of my professional identity anyway. I know that's not unusual, but it still bothered me.

I tried setting up some blogs that were more anonymous and would feed traffic into more personal blogs, but they seemed to be distracting me from my purpose.

I finally hit on the idea of a human curated article collection and then realized that in many ways that was what a magazine was and I could be the publisher and the editor.

I could use appropriate articles from article directories and still provide a service and add value by filtering the information.

I could use material that I'd purchased the private label rights to and not be claiming that I wrote it when someone might search and see it elsewhere under other names.

I could set up pen names as my assistant editors and brand their work, eventually setting up ghostwriters and personal assistants behind them, but not me, to support the publications.

I actually had a couple domains ready to go under other, unrelated, themes, but realized that was distracting me as well. So now I'm focused on green topics - which meshes nicely with my interest in sustainability as a meta-concept that is an often discussed application of systems thinking and a concern for the manufacturing industry.

The Future of Unnamed Publishing

I have a handful of other green themed sub-topics I'd like to build magazine blogs around, and one in particular I'd love to start now. Especially since two seems a lonely number for a venture. Three is more satisfying somehow...

And then the overall venture would need a name...

However, I think I'll be better getting more things flying evenly and consistently first, instead of the careening around between projects I've been doing lately. So I'm determined to wait until I'm posting regularly on my blogs, magazines, and have an actual portfolio of copywriting samples.

Either that or when I have enough revenue to pay someone to do the work for me...

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